Ioana Popa

Ioana Popa is an accomplished marketing professional with extensive experience in performance marketing. Currently serving as a Senior Performance Marketer at Planable since October 2023, Ioana previously held roles including Performance Marketing Specialist and Digital Strategist at MTH Digital, where responsibilities encompassed developing and executing digital strategies, coordinating teams, and providing clients with detailed analyses of marketing campaigns. Earlier experiences include positions as a Digital Marketing Specialist and Social Media Marketing Specialist, contributing to successful campaigns across various platforms and industries. Ioana also worked as a Marketing Specialist at sunglasscurator.com and a Creative Copywriter at Zacke PR. An educational background includes a Master's Degree in Art History and Philosophy of Culture from the University of Bucharest and a Bachelor's Degree in Communication and Public Relations from SNSPA.