Andrew Aniceto

Andrew Aniceto serves as the VPXR Business Development Manager at Planar since June 2023, focusing on enhancing customer and partner experiences in LED technology for virtual production and live events. Previously, Andrew was the East Coast Director of Sales at Mo-Sys Engineering Ltd from September 2021 to July 2023, where responsibilities included managing sales operations and cultivating awareness of virtual production technology. Prior experience includes serving as a Territory Manager at RED Digital Cinema (August 2016 - October 2020) and as a Squad Sergeant, where Andrew managed strategic accounts and retail spaces. Earlier in the career, Andrew held the position of Expert at Apple from May 2013 to August 2016, leading sales initiatives and training teams in customer service.