Will Lytle

Will Lytle is an experienced executive with a robust background in operational leadership, primarily within the technology and digital marketing sectors. Currently serving as Chief Operating Officer and previously Director of Customer Success at Plandek, Will has demonstrated expertise in managing large-scale digital transformation initiatives for clients in retail, eCommerce, and consumer products during tenure at Deloitte UK. Will has held significant roles across various organizations, including GTECH, youwin, and Sportingbet plc, focusing on project delivery, marketing strategy, and customer relationship management. With a strong foundation in Literary Theory and English Literature from the University of Iowa and the University of California, Riverside, Will combines analytical skills with practical business acumen.