Scott McKeighen

Scott McKeighen is a seasoned marketing operations professional with extensive experience in leading and optimizing marketing strategies across various organizations. In the current role as Senior Marketing Operations Manager at Plane since May 2025, Scott applies expertise in marketing automation and reporting. Previously, as Director of Marketing Operations at Pipefy, significant achievements included creating a lead scoring model that cut disqualification rates by approximately 50% and architecting an automated lead routing model. Earlier roles at Lob and RealSelf involved developing attribution models, building marketing operations from scratch, and implementing customer lifecycle management processes. Scott's background also encompasses positions at Smartsheet, HealthFirst, and roles in graphic design, highlighting a diverse skill set in both creative and analytical domains. Scott holds a Bachelor of Arts in Fine Arts from The Evergreen State College.