Verónica H. is a digital strategy professional with over 10 years of experience in transforming data into actionable insights. They have a background in performance marketing, growth strategies, and customer insights, and are currently leading projects focused on digital analytics and marketing performance at PlanetadeLibros. Verónica has held various roles within Grupo Planeta, including Data & Performance Strategy Lead, and has previously worked as a Digital Marketing & Communication Specialist and insights analyst. Passionate about exploring trends and creating data-driven strategies, Verónica aims to enhance efficiency and drive sustainable growth.
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