Ashlene Larson

Ashlene Larson has a diverse work experience in the field of public relations and marketing. Ashlene started their career at the Ontario Sheep Marketing Agency as an Assistant Program Coordinator, where they assisted with media relations initiatives and wrote industry articles. Ashlene then worked as a Communications Volunteer at the AIDS Committee of Toronto before joining RBC Royal Bank as a Communications and Marketing Coordinator, where they supported the regional communications manager and community marketing manager.

After that, Ashlene joined Fairmont Hotels and Resorts as an Internal Communications Specialist, where they developed and executed an integrated internal communications strategy. Ashlene then moved to gkv Communications as a Public Relations Account Supervisor, managing the PR strategy for various national companies and building relationships with key media outlets.

Ashlene then started their own consulting firm, Ashlene Larson PR, as a Principal, specializing in public relations, marketing, crisis communications, and communications strategy. Ashlene worked with several clients, including Planit, GKV, and Dogtopia.

Ashlene later joined Early Light Media as the Director of Marketing and Client Development, overseeing marketing strategies and client development. Presently, Ashlene is the Director of Public Relations and Social Media at Planit, responsible for managing public relations and social media strategies.

In addition to their professional experience, Ashlene has also been involved with the American Advertising Federation Baltimore, where they serve as the 2nd Vice President and Chair of the PR Committee. Overall, Ashlene has developed expertise in various aspects of public relations, marketing, and communications strategy throughout their career.

Ashlene Larson completed their education in two institutions. Ashlene started their academic journey at the University of Guelph, where they pursued a Bachelor of Commerce (with Honors) degree in Marketing Management from 2001 to 2006. Following their undergraduate studies, they attended Humber College from 2006 to 2007 to attain a Post Graduate Certificate in Public Relations.