Anu Nandan is a Senior Demand Generation Manager with extensive experience in marketing, specializing in emerging technologies and SaaS. Currently, Anu leads demand generation efforts at Planview, focusing on integrated strategies to enhance pipeline growth. Previously, Anu contributed to D-Wave's success as a Demand Generation Manager, achieving significant lead growth and optimizing cost-per-lead metrics. With a decade of experience in both B2B and B2C environments, Anu has also held roles at Foundation Marketing and Profit For Contractors, demonstrating expertise in campaign management and content marketing. Anu holds a BA in Sociology with a Minor in Business Administration from Simon Fraser University and has completed a Project Management Certificate at the University of British Columbia.
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