Erika Lemaster

Erika LeMaster is an accomplished marketing professional with extensive experience in product marketing and strategic campaign management. Currently serving as a Product Marketing Manager at Planview, Erika develops and executes marketing initiatives to enhance product awareness and adoption. Prior experience includes a role as Marketing Manager for Graduate Programs at Texas McCombs School of Business, where comprehensive marketing strategies were crafted to engage prospective students. Previous positions include Marketing Campaign Manager at Watermark, Marketing Manager at Aviso Retention, and Business Development and Marketing Executive at Apera Instruments, showcasing expertise in integrated campaigns, lead conversion, and content creation. Erika's educational background includes a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Texas State University.