Layla Riedel

Layla Riedel is an experienced marketing professional currently serving as a Demand Generation Manager at Planview since September 2025. Prior to this role, Layla worked as a Senior Marketing Manager at Sciforma, a company acquired by Planview in February 2025, where key accomplishments included executing successful multi-channel campaigns, increasing webinar registrations by 196%, and managing strategic third-party relationships. Layla's extensive background also includes positions such as Marketing Manager, Marketing Automation Specialist, and Marketing Consultant at Sciforma, as well as internships at Sciforma and Travelzoo. Layla holds a Master of Science in Marketing from The University of Edinburgh and dual Bachelor of Arts degrees in International Business with Marketing and Corporate Communications.