Verena Bergfors

Verena Bergfors has a diverse work experience spanning various roles and industries. Verena started their career as a Junior Chamber Manager at the German Chamber of Commerce in China before moving on to become the Head of Leasing Department at the German Centre for Industry and Trade Shanghai Co. Ltd. In this role, they successfully increased the occupancy rate of office space.

Bergfors then transitioned to Rosenthal GmbH as the Head of Rosenthal Hotel & Restaurant Service China. Here, they focused on B2B client acquisition and key account management, as well as organizing exhibitions and events.

Afterwards, Bergfors worked at the Australian Pavilion World Expo 2010 Shanghai, where they served as an Event Manager. Verena was responsible for organizing and implementing numerous corporate events and managing coordination between clients, sponsors, and subcontractors.

Bergfors then joined TeliaSonera as an Event Manager, handling program management for major sponsorship activities and B2B event projects. Verena also developed event strategies for the SME/SoHo client segment, including sponsorships and digital event marketing.

Most recently, Bergfors has been with Planview, Inc., holding several roles over the years. Verena started as a Field Marketing Manager and progressed to become the Demand Generation Manager for Commercial Central Region EMEA & APAC. Verena then served as the Head of EMEA Marketing, Director of Marketing EMEA, and is currently a Senior Director of Marketing EMEA. In these roles, they have defined and delivered marketing strategies, analyzed markets and trends, generated marketing qualified leads, and collaborated with sales teams to convert leads into revenue.

Overall, Verena Bergfors has a proven track record in marketing, event management, and strategic planning across a variety of industries and organizations.

Verena Bergfors obtained a Diplom Wirtschaftssinologin degree in International Business and Communication in Asia/Chinese from HTWG Hochschule Konstanz – Technik, Wirtschaft und Gestaltung, where they studied from 2001 to 2006. In 2003, they attended Shanghai Jiao Tong University for a brief period to study Chinese. Verena also completed their secondary education at Mariengymnasium Papenburg. In terms of additional certifications, they became a Certified SAFe® 5 Agilist in 2020 from Scaled Agile, Inc. Verena also obtained certifications in B2B Marketing from Forrester in 2020, Project Management from George Washington University in 2014, Marketing (online class) from Wharton | University of Pennsylvania in 2014, and Swedish for economists, lawyers, and social scientists from Stockholms stad in 2011.