Hanit Laron

Hanit Laron is an accomplished professional in pricing, contracts, and procurement with a broad range of experience across various industries. Currently serving as the Director of Pricing and Contracts at Plasan since January 2024, Laron previously held the role of Director of Purchasing at Strauss Group, where a strategic focus led to a 40% sales increase. Laron's extensive background includes serving as Operation & Contracts Program Manager at רפאל מערכות לחימה מתקדמות - קריירה, overseeing project operations and managing cross-functional teams to deliver innovative systems. In prior roles, Laron demonstrated expertise in pricing and commercial proposals, significantly contributing to the division’s financial success. With a Master’s degree in Human Resources Management from the University of Derby and a Bachelor’s degree in Business/Managerial Economics from the University of Haifa, Laron combines strong educational foundations with practical, results-oriented leadership.