Platform 195
John Gonzalez is an experienced digital marketing and paid media professional, currently serving as Paid Media Lead at Platform 195 since January 2025. Previously, John held key roles at JAKALA as Senior Programmatic Media Manager and at True as Head of Programmatic & Ad-Tech, where responsibilities included data management and automated reporting processes. John's expertise extends to working as a Programmatic Contractor at mSix&Partners, Senior Digital Marketing Manager at MVF, and Digital Account Director at Total Media, leading programmatic strategies and client onboarding. Early career highlights include a significant role at PayPal focused on digital marketing and analytics, as well as co-founding Vibes, one of London's renowned multi-genre event brands.
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Platform 195
Platform 195 is a Retail Media Solutions and Marketing Agency. We have decades of experience building media organisations within retailers. We integrate the best media technology and data in the marketplace to power media and marketing for retailers and brands. Our retail media platform, Uplift Ads, scales to accommodate thousands of long-tail suppliers. Our award-winning Intelligent Marketing division deliver highly effective, integrated marketing campaigns, across partnerships, brand and product. With creativity, media technology and data at the heart of what we do, we offer insight, creative ideation, production, influencers, paid social, PR and programmatic media to drive inspiration, awareness and sales for our clients.