Luis Rojas

Luis Rojas has a diverse work experience spanning various industries and roles. Luis started their career as the CEO & Founder of PLAY Group, a leading performance agency in Peru. Under their leadership, PLAY Group was recognized as the Best Digital Agency of the Year in Peru for two consecutive years (2021 and 2022).

In 2022, Luis Rojas became the CEO at F&A Investments Group, an investment company.

In addition to their entrepreneurial roles, Luis Rojas has also served as a professor in renowned universities. Luis has been a lecturer on Performance Marketing Digital at Pontificia Universidad Católica del Perú since 2017. Luis has also taught Digital Marketing in the graduate programs of Universidad Continental Posgrado and Instituto Toulouse Lautrec.

Prior to their entrepreneurial ventures, Luis Rojas held the position of General Manager at JMT Outdoors Servicios Corporativos EIRL and A&R Outdoor. Luis successfully managed advertising campaigns at a national level, working with major brands and utilizing various outdoor advertising platforms.

Luis Rojas also gained experience in software development at Avances Tecnologicos Srl, where they served as Jefe de Gestión Estratégica y Quality Assurance (QA). Luis was responsible for implementing ISO 9001:2008 and CMMI-DEV (Level 2) in the company.

Before entering the corporate world, Luis Rojas served as the President of Asociación PROEM PYMES, a non-profit organization focused on promoting entrepreneurship in Peru.

Throughout their career, Luis Rojas has demonstrated their expertise and leadership in various industries, combining their entrepreneurial skills with teaching and managerial roles.

Luis Rojas has a diverse education history. Luis obtained a Master's degree in Digital Transformation from MIT Sloan School of Management in the years 2019-2020. Prior to that, they completed a degree in Industrial Engineering from Pontificia Universidad Católica del Perú from 2002-2007. In terms of certifications, Luis has obtained various credentials in digital marketing and project management. Some of the certifications include "Search, Display & YouTube" from Google Ads, "Ads Performance" from LinkedIn, "Digital Performance" from Facebook, and "Digital Brand" from Spotify. Luis has also received certifications in "Digital Marketing" from ISIL and "Project Director - PMI" from Instituto para la Calidad - PUCP. Additionally, Luis has certifications in "Auditor Senior de Calidad - ISO 9001" from Instituto para la Calidad - PUCP and "Marketing Masivo" from ESAN Graduate School of Business. Luis has received extensive training in various fields, including software auditing and Google Adwords display advertising. Luis has also completed a program in "Programa de Alta Dirección para Propietarios de Empresas" from PAD - Escuela de Dirección de la Universidad de Piura.