Michael Saifer is a data-driven growth and retention marketer with 10 years of experience in the mobile gaming industry. They have a proven track record in building teams, establishing foundational processes, and achieving key performance indicators. Currently, Michael serves as the Head of User Acquisition at Play Perfect and has been a member of UA Society since 2017. Their previous roles include Marketing Director at Whalo, and Team Lead for Mobile User Acquisition at Plarium, where they developed strategies for game launches across multiple platforms. Michael holds a Bachelor of Science in Industrial Engineering from Jerusalem College of Engineering.
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