Nic Dray

Nic Dray is a people-focused leader with three decades of experience in brand, design, and communications, having worked in London, New York, and San Francisco. Currently serving as the Managing Director at Play SF, Nic also holds advisory roles at PROWL Studio, Slash Objects, and Designsake Studio. Previously, Nic co-founded BEHAVIOUR® and held leadership positions such as Principal and Chief Operations Officer at various creative agencies. With a commitment to building high-performance teams and sustainable growth strategies, Nic emphasizes the importance of empathy and trust in fostering genuine partnerships.