Alex Chou

Alex Chou is an experienced marketing professional currently serving as the Head of User Acquisition and Marketing at Playco since January 2024. Prior to this role, Alex held positions such as Head of Paid Media, Growth Marketing at Amazon, where the global Paid Media and Advertising strategy for Prime Gaming was overseen, and Head of Performance Marketing at Square Enix, focusing on the Western mobile portfolio. Earlier experience includes leading User Acquisition Growth at Behaviour Interactive, where Alex established the mobile marketing infrastructure for successful game launches, and managing user acquisition at Hothead Games. Alex holds a Bachelor of Science in Neuropsychology from the University of Toronto.