Michael Welch OBE FRSE is a prominent entrepreneur and business leader in the tire retail industry, currently serving as the Founder of Anglo Atlantic and Treadsy, President & CEO of Tirebuyer.com and Tirescanner.com, and a Founder of Blackcircles.com and Tesco Tyres. With a strong focus on value innovation and market advancement, Welch has driven the creation of scalable product-led opportunities across various sectors. Additionally, Welch holds board positions with the Dave Thomas Foundation for Adoption and The King's Trust USA, while also being an investor in Tyremarket.com and PlayerData. Academic credentials include a Doctor of Enterprise and business management studies from Edinburgh Napier University and Liverpool John Moores University.
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