Iiro Kormi

Instantly guiding store visitors to the right purchase is what we do best. As the first-ever conversion engine, AI-driven Playmerce automates on-site conversion through interactive product discovery. Our approach leverages automation to replace resource-heavy manual work and software, focuses on product discovery over search-based shopping, transforms quick shoppers into revenue, and generates new data to build visitor identities faster. We integrate and distribute data across all platforms in a Shopify store’s ecosystem including Klaviyo, Mailchimp, Yotpo, Zendesk, and other key marketing and advertising tech services. Playmerce is an ambitious startup with offices in Helsinki and a team that dares to build the future of eCommerce. Our purpose? To help eCommerce shift from über-engineered, overly optimized online store experiences to interactive product discovery that truly meets the needs of today’s consumers — one online store at a time.