Michael Heasley is the Head of Games Analytics at Play'n GO, where they build analytic and insight capabilities to enhance the Games Department. With over 20 years of experience in analytics, they previously held roles such as Head of Analytics at Mansion Group Limited and Vice President of Global Insights at Barclaycard. Michael's career reflects a commitment to leading data-driven cultures and delivering impactful insights across various sectors, including finance and gaming. They hold a BSc (Hons) in Social Psychology and a PostGrad in Financial Management from Ulster University.
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