Anton Zagirov is an experienced User Acquisition Lead and Team Lead at Playrix since May 2019, specializing in the creation and implementation of processes related to user acquisition across multiple channels including Facebook and TikTok. Prior roles at Playrix included Lead User Acquisition Manager and User Acquisition Manager, where responsibilities spanned the entire traffic purchase cycle and the operational management of advertising campaigns. Additionally, Anton has a background in quality assurance and technical support, having worked as a QA Test Analyst and Programmer. Anton holds a PhD in Marketing, as well as Master's and Bachelor's degrees in Applied Informatics and Information Systems, respectively, from Rostov State Economic University, and has also studied Psychology at Don State Technical University.
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