Igor Rabtsevich

Igor Rabtsevich is a seasoned professional in user acquisition and digital marketing, currently serving as User Acquisition Lead at Playrix since January 2021. In this role, Igor manages the AppLovin UA team, focusing on strategy, spend scaling, and performance optimization, while also participating in cross-functional initiatives related to attribution and market benchmarks. Previously, as a Senior UA Manager, Igor advanced retargeting efforts and integrated new UA channels while developing automated campaign reports. Prior experience includes leading user acquisition and monetization at Stereo 7 Games, overseeing a marketing team at Creacept, and providing digital marketing consultancy as a freelancer. Igor's educational background includes a Master's degree in Economic Informatics and a Bachelor's degree in Information Systems and Technologies from the Belarusian Trade and Economics University of Consumer Cooperatives.