Mikhail Biteryakov is a seasoned professional in marketing and user acquisition, currently serving as a Senior User Acquisition Manager at Playrix since January 2024. Previously, Mikhail held the role of Senior Marketing Specialist at Joompay from November 2020 to September 2023, where responsibilities included managing marketing communications for the BNPL product and achieving a credit return rate exceeding 90%. Mikhail's extensive experience at Joom spanned several roles from Business Analyst to Marketing Manager, where contributions led to the successful launch of Joom Pro and Onfy, and the management of extensive advertising partnerships. Earlier professional experiences include a UX Designer role at UCHi.RU and a Marketing Intern position at the British Higher School of Art and Design. Mikhail holds a Specialist degree in Business, Management, Marketing, and Related Support Services from Bauman Moscow State Technical University.
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