Liam Blackwell is an experienced professional in account management and business development, currently serving as the Account Director for Retail Sportsbook at Playtech since October 2023. Liam has a strong background in the gaming and sports sectors, previously founding Day at the Cricket in December 2021 to deliver premium cricket events aimed at inspiring sport participation and supporting charitable causes. At FanDuel, from April 2022 to June 2023, Liam held the position of Commercial Director - Omnichannel, focusing on maximizing opportunities across online and retail business operations. During tenure at Sky Betting & Gaming from September 2017 to April 2022, Liam advanced from Trading Analyst to Commercial Manager and then Senior Commercial Manager, where responsibilities included shaping three-year business plans and managing relationships with third-party content providers. Early career experience includes serving as a Fixed Income Analyst at Bank of America Merrill Lynch. Liam completed A Levels at St Marys Roman Catholic Secondary School between 2008 and 2010.
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