We are an award-winning, Gen Z led social-first agency based in Hamburg & Berlin, helping brands develop products, campaigns and ideas that strike a chord with our generation.

Advertising

Creative Agency

Marketing

Social Media

PlayTheHype

The Berlin office focuses on creative strategy and client management, fostering innovation in a vibrant entrepreneurial environment.

Berlin

PlayTheHype's headquarters in Hamburg, Germany

Joshua Bach

Tillman Bolk

Vivien Kimmel

Béla Herlyn

Viktoria Burlaku

The Leadership Team at PlayTheHype is responsible for setting the strategic vision and direction of the agency, ensuring alignment with the values and interests of Gen Z. They drive innovation in product and campaign development, foster a collaborative culture, and oversee financial health and operational effectiveness to maintain the agency’s status as a leading voice in social-first marketing.

Leadership Team

The Creative and Content Team at PlayTheHype is responsible for crafting innovative strategies and visually engaging content that resonate with Gen Z audiences. This diverse group of strategists, designers, and content creators collaborates to develop compelling campaigns, eye-catching graphics, and captivating videos that enhance brand storytelling and drive meaningful interactions in the social media landscape.

Creative and Content Team

This department focuses on developing innovative strategies and concepts to enhance creative projects and initiatives.

Creative Strategy

The Marketing and Account Management Team at PlayTheHype is responsible for building and nurturing client relationships while developing strategic marketing campaigns that resonate with Gen Z. They collaborate closely with brands to understand their objectives, ensure seamless project execution, and deliver impactful results that align with the dynamic preferences of a younger audience.

Marketing and Account Management Team

The Community Engagement Team at PlayTheHype is dedicated to fostering vibrant connections between brands and Gen Z audiences. Through engaging social media strategies, interactive campaigns, and insightful community outreach, the team ensures that the voice and values of our generation are at the forefront of every brand interaction. Their efforts create authentic engagement, driving brand loyalty and amplifying community feedback to inform future initiatives.

Community Engagement Team

This department is responsible for overseeing the creation and management of visual and media content.

PlayTheHype

Org chart

Teams

Leadership Team

Creative and Content Team

Creative Strategy

Marketing and Account Management Team

Community Engagement Team

Creative Production

Offices

PlayTheHype

Org chart

Teams

Leadership Team

Creative and Content Team

Creative Strategy

Marketing and Account Management Team

Community Engagement Team

Creative Production

Offices

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