We are an award-winning, Gen Z led social-first agency based in Hamburg & Berlin, helping brands develop products, campaigns and ideas that strike a chord with our generation.

Advertising

Creative Agency

Marketing

Social Media

PlayTheHype

PlayTheHype's headquarters in Hamburg, Germany

Joshua Bach

Luca Preuß

Tillman Bolk

Viktoria Burlaku

Jan Kilian

Vivien Kimmel

Béla Herlyn

The Creative and Content Team at PlayTheHype is responsible for crafting innovative strategies and visually engaging content that resonate with Gen Z audiences. This diverse group of strategists, designers, and content creators collaborates to develop compelling campaigns, eye-catching graphics, and captivating videos that enhance brand storytelling and drive meaningful interactions in the social media landscape.

Creative and Content Team

The Marketing and Account Management Team at PlayTheHype is responsible for building and nurturing client relationships while developing strategic marketing campaigns that resonate with Gen Z. They collaborate closely with brands to understand their objectives, ensure seamless project execution, and deliver impactful results that align with the dynamic preferences of a younger audience.

Marketing and Account Management Team

The Leadership Team at PlayTheHype is responsible for setting the strategic vision and direction of the agency, ensuring alignment with the values and interests of Gen Z. They drive innovation in product and campaign development, foster a collaborative culture, and oversee financial health and operational effectiveness to maintain the agency’s status as a leading voice in social-first marketing.

Leadership Team

The Community Engagement Team at PlayTheHype is dedicated to fostering vibrant connections between brands and Gen Z audiences. Through engaging social media strategies, interactive campaigns, and insightful community outreach, the team ensures that the voice and values of our generation are at the forefront of every brand interaction. Their efforts create authentic engagement, driving brand loyalty and amplifying community feedback to inform future initiatives.

Community Engagement Team

The Human Resources and People Development Team at PlayTheHype focuses on cultivating a vibrant workplace culture that resonates with Gen Z values. They are responsible for talent acquisition, employee engagement, and professional development initiatives, ensuring that team members are supported and empowered to thrive in a dynamic, social-first environment. Through innovative programs and a collaborative approach, they foster a diverse and inclusive workforce that drives the agency's creative vision.

PlayTheHype

Org chart

Teams

Creative and Content Team

Marketing and Account Management Team

Leadership Team

Community Engagement Team

Human Resources and People Development Team

Offices

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