Data and Analytics

The Data and Analytics team at Plaza SA is responsible for harnessing data-driven insights to enhance the company's operational efficiency and customer experience across its shopping centers. This team analyzes consumer behavior, optimizes marketing strategies, and ensures data quality and governance, enabling informed decision-making and strategic planning for expansion and service improvement in the retail environment. Through advanced analytics and business intelligence, they support various departments in maximizing the potential of Plaza SA's extensive portfolio of malls in South America.