Bee-Bee Liew

Vice President Operations at Plethy

Bee-Bee Liew has over 20 years of professional experience in operations, strategy, business development, and engineering.

In 2020, Liew was recruited by Plethy, Inc as Vice President of Operations and Strategy Consultant. In this role, Liew evaluated the company's financial model and strategy, providing recommendations to improve the business model and market growth strategy.

From 2015 to 2020, Liew was Business Development & Operations Director at Investoril, Inc, where they launched a venture focusing on commercial real estate investment, identified emerging markets, and successfully established a local presence in targeted areas.

From 2012 to 2015, Liew was Marketing & Operations Director at HYSTA (Hua Yuan Science and Technology Association). In this role, Liew managed outbound and internal operations, implemented a more efficient and better streamlined process into the marketing strategy and internal operations, and organized the annual conference with 1,500 attendees.

From 2010 to 2012, Liew was Strategic Business Planning Consultant at Cisco Systems, Inc. where they drove the FY2011 strategic initiatives across the organization, provided external viewpoints for the long-range strategy planning, and evaluated specific organizational challenges.

In 2010, Liew was also New Business Development Consultant at Gladiator Innovations, LLC. where they identified new business opportunities in the mHealth market and developed a business plan for the company.

From 2006 to 2010, Liew was Business Development & Operations Director at Ku Day Ta, Inc. where they investigated industry trends, identified a niche market, created and managed marketing campaigns, formulated a viable business plan, and managed cash flow.

From 2004 to 2006, Liew was Business Development & Operations Director at AccuMEM, where they investigated the US healthcare trends, verified MEMs technology, identified a market of 4,000+ hospitals, and formed a board of advisors.

In 2004, Liew was also Strategic Business Planning Intern at Cisco Systems, Inc. where they created a technical support division strategy map, defined metrics, and enabled the organization to sustain a 79% margin on $3 billion in revenue over a 5-year period.

From 2000 to 2004, Liew was Senior Hardware Engineer - Product Development at Cisco Systems. In this role, Liew built and led an engineering team, worked collaboratively with various functional teams, and developed and delivered the end product within the timeline, securing Cisco as the industry leader in the networking backbone platform.

Bee-Bee Liew holds an MBA from Carnegie Mellon University - Tepper School of Business, with a focus on Entrepreneurship, Marketing and Strategy. Prior to that, they earned a Bachelor of Science in Electrical and Computer Engineering from Oklahoma State University.

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Timeline

  • Vice President Operations

    September, 2021 - present

  • Strategy Consultant

    June, 2020