Scott W. Johnson

Scott W. Johnson has a diverse work experience spanning various industries. In 2004, they started their career as a Sales Associate/Service Manager at Pool 'N Play, where they contributed to expanding the customer base and implemented a coupon marketing campaign. From 2007 to 2010, they worked as a Freelance Graphic Designer, providing visual communication services such as web design, logo creation, and photography.

In 2010, Johnson joined Island Oasis as a Digital Coordinator, where they coordinated with clients, sales teams, and in-house designers. Scott W. also served as a brand manager for the launch of a health and fitness product line.

From 2011 to 2013, they worked at Tufts Health Plan as a Digital Marketing Specialist, focusing on increasing organic traffic and implementing strategies for search engine optimization and social media. Scott W. later became a Senior Digital Marketing Specialist, leading the senior products acquisition team and spearheading various digital media channels.

In 2013, Johnson joined Wayside Digital as a Business Consultant, specializing in digital marketing consulting for industries such as consumer packaged goods, healthcare, and higher education. Scott W.'swork involved integrating technology tools with analytics and database marketing.

From 2014 to 2019, they held multiple roles at CVS Health, including Strategic Marketing Manager, Digital Marketing Manager (Aetna), and Digital Marketing Consultant (Contract, Aetna). Scott W. was responsible for developing comprehensive digital campaigns, managing web properties, and focusing on tracking and analytics.

At Cigna Healthcare, Johnson worked from 2019 to 2021, first as a Senior Product Manager, overseeing Medicare web properties and devising strategic approaches to increase senior product enrollments. Later, they became a Senior Advisor, Digital Strategy & Enablement, rethinking and redesigning Cigna's digital Medicare experiences with a focus on engaging seniors and driving higher engagement and retention rates.

Most recently, in 2021, Johnson joined Plex, Inc. as a Growth Strategy, Engagement & Retention specialist, although specific details about their role are not provided. Additionally, they co-founded Fire Drops in 2016, a start-up CPG social enterprise that offers all-natural throat lozenges containing cayenne pepper to soothe sore throats.

Throughout their career, Johnson has demonstrated expertise in digital marketing, customer engagement, strategy development, and project management.

Scott W. Johnson has a Bachelor of Science (B.S.) degree in Journalism, Advertising, and Applied Communication from Suffolk University. Scott W. also holds a Master of Business Administration (M.B.A.) degree with a specialization in Strategic Marketing from Providence College. In addition, they have completed a Certificate in Strategy from Columbia Business School and a Certificate in Digital Marketing from New York University.