Plus 1 is a Bangkok-based brand development subsidiary of 1577 Infinite Group that creates, launches, and scales consumer brands across beauty, lifestyle, and wellness. We build our own in-house brands while also partnering with selected influencers and artists as co-owners to bring authentic products to market. Our work bridges creativity and commerce—combining storytelling, cultural insight, and performance-driven marketing to turn ideas into brands with lasting emotional impact. From concept development and product formulation to campaign execution and retail strategy, we manage every stage of the brand journey. Guided by a belief that strong brands are built through real connection and consistency, Plus 1 aims to shape products and experiences that people trust, remember, and love.

Plus 1 Co., Ltd.

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Plus 1 Co., Ltd.

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