Lucie Herold

Lucie Herold has a diverse work experience in the cannabis industry. Lucie is currently serving as the Director of Sales at Glass House Farms since April 2022. Prior to this, they co-founded PLUS in 2015, where they held various sales roles and played a crucial part in establishing the brand as a leader in the California edibles industry. Their roles at PLUS included Co-Founder & VP of Sales from September 2015, Co-Founder & Regional VP of Sales from January 2019 to February 2020, and Co-Founder & Head of Sales from September 2015 to January 2019.

Lucie Herold attended the University of Michigan from 2010 to 2013 where they obtained a Bachelor of Arts (B.A.) degree in Political Science and Government. In 2013, they briefly attended the University of Melbourne, also earning a Bachelor of Arts (B.A.) degree in Political Science and Government.