Plush (www.plushforher.com) which is a new age femme care brand with a kinder to the skin and planet commitment towards its products. We truly believe that Plush is heralding the influx of comforting period care in India, and beyond. Comforting period care no longer needs to be myth or wallet piercing, and 50k plus customers stand testament to that. That being said, this isn’t about our revenue or metrics, but a much larger industry defining revolution, which is the rising spending power of the middle class, without a brand that speaks to them directly. It’s a 100M+ target audience, and the recognition of our customers everyday as an emerging brand, surely furthers our internal validations as we scale towards the mission.

With our brand ‘Plush’ - we want to be part of a woman’s endeavours and her successes; in short, be the cushion she sleeps on, so she can wake up her strongest. If you’re a relentless optimist and team-player, you will fit right in. A good sense of humour helps, too. We aim to be a small, tight-knit group with a deep appreciation for the bold and the curious.


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