Samara Pupo

Samara Pupo is a Senior CRM Analyst with over 8 years of experience in Digital Marketing, Customer Relationship Management, Paid Media, and E-commerce Growth. Currently, at Plusoft, they develop strategic CRM projects focused on customer engagement, conversion, and retention. Previously, Samara worked at Americanas S.A. as a Senior Marketing Analyst, where they managed digital campaigns and crafted CRM strategies. They hold a Bachelor's degree in Advertising and an MBA in Business Management from Fundação Getulio Vargas.