Patrick Toland

Patrick Toland is a Digital Marketing Executive and the founder of Proper Lever, a digital marketing agency focused on supporting multi-location and franchise businesses. They have extensive experience working with renowned brands such as McDonald's, Yum Brands, and Orangetheory Fitness, helping to address the complexities of local marketing. Prior to their current role, they co-founded PlusUp, enhancing paid social performance for clients including Reebok and Allstate. Patrick's career includes leadership positions at Brand Networks and TBG Digital, where they drove significant revenue growth and established key partnerships with major platforms like Facebook and Twitter. They hold a Bachelor of Science in Marketing from San Francisco State University.