Our team brings together deep sporting domain knowledge and cutting-edge machine learning to create accurate probability forecasts across markets. We produce real-time, in-play probability predictions and deep strategic insights for our partners, helping them maximise returns in the market and on the field.

Our tech stack is built for agility and scale, empowering our researchers to exploit market insights ahead of the competition.

AI/ML

Sports

Trading & Exchanges

Pluto Data Analytics

The London office focuses on financial market analysis, software development, trading leadership, and data-driven insights.

London

This department focuses on analyzing and interpreting complex data to drive business insights and strategic decision-making.

Data Science

This department focuses on researching and analyzing market trends to inform business strategies.

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Market Analysis