Alexander Schroeder

Alexander Schroeder has a diverse work experience in the field of product design and user experience. Alexander is currently working as the Director of Product Design at Pluto TV since July 2021. Prior to that, they had their own design studio called HelloAlexander.com, where they provided design services such as hi-fi design, prototyping, UX, and interface design/development for clients since 2002.

Alexander also worked as the Director of Product Design at Surkus from January 2020 to July 2021, leading a team of designers and researchers to create engaging experiences for the AMAZE and Surkus apps. Alexander focused on local business support and location-based discovery platforms.

Before Surkus, Alexander was a Lead Product Designer at Primitive Logic from August 2019 to January 2020. Alexander collaborated with a cross-functional team to create new user experiences and prototypes for Sempra SoCal Gas Co., focusing on gas consumption monitoring and rebates based on energy needs.

Prior to that, Alexander worked as a Lead Product Designer at Ticketmaster from December 2018 to August 2019, where they led the design of TM1 Sales, an enterprise application for Ticketmaster clients. Alexander collaborated with various teams to create user experiences and redefine requirements through research and iterative prototypes.

Alexander also served as an Experience Design Lead at Dollar Shave Club from September 2017 to December 2018, leading the design and conceptualization of digital experiences and features for the DSC Full Service subscription model.

Before Dollar Shave Club, Alexander worked as an Experience Design Lead at BCG Digital Ventures from November 2015 to March 2017. Here, they managed a team and collaborated with consultants and product managers to design and launch digital products for Fortune 500 clients.

Alexander's earlier experiences include working as a Digital Art Director at the National Football League (NFL) from November 2010 to November 2015, where they designed flagship apps, mobile app designs, and mobile websites for NFL clubs. Alexander also worked as a Freelance Senior Art Director at GetFugu Inc. from 2009 to 2010, where they designed a customized mobile search tool.

In addition, Alexander worked as a Freelance Art Director at On Board Entertainment (formerly Fullaluv Creative) from 2007 to 2010, where they designed websites, content management systems, signage designs, corporate branding, mobile applications, and more for clients like Nike Running and C9/Champion Sportswear.

Overall, Alexander Schroeder has a strong background in product design, user experience, and creative direction, with experience in various industries such as entertainment, technology, and e-commerce.

Alexander Schroeder attended California Institute of the Arts from 1998 to 2002, where they obtained a Bachelor of Fine Arts (BFA) degree with a specialization in Graphic Design. In addition, they obtained a User Experience Design Certificate from General Assembly, although specific details regarding the institution, month, and year of obtaining the certification are unavailable.