Gisselle M.

Gisselle M. is an accomplished Sr Manager of Product Analytics at Pluto TV since May 2022, leading data analytics initiatives for a user base of 80 million, optimizing customer journeys while driving data-driven improvements. Prior roles include serving as an Analytics Consultant at Spinnaker Consulting Group LLC, where Gisselle managed cross-functional teams and enhanced ETL processes, and as Acquisition Analytics and Strategy at Credit One Bank, contributing to an 8%+ year-over-year growth in campaign responses through strategic analyses. Experience also includes leading marketing analytics at Farmers Insurance, supporting data-driven decision-making for recruitment initiatives, and working at Disney Consumer Products and Interactive to democratize data access and improve user engagement. Gisselle began a career in category management at Warner Home Video, focusing on tailored merchandising and inventory management. Gisselle holds an MBA in Marketing from Indiana University and a B.S. in Psychobiology from UCLA.