Hoài My is a skilled Business Development Executive at PMAX - Total Performance Marketing since August 2023, specializing in lead generation through lead scrapping. Previously, as a Digital Marketing Executive at BOMSister VN from April 2022 to May 2023, Hoài My executed and optimized paid advertising campaigns for significant sales events on Shopee, managed daily campaigns on Facebook, and advised on media budgets. Key achievements include supporting Facebook ads that achieved over 2 million reaches and 4 million impressions monthly, managing a 100 million VND monthly media budget, and contributing to Shopee's 29.7 campaign, which generated over 700 million VND in online sales. Hoài My holds a Bachelor's degree in Marketing from the International School of Business at UEH.
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