Caileen MacHard

Caileen Machard is a seasoned digital marketing professional with extensive experience in paid media management. Currently serving as a Senior Manager at PMG since February 2021, Machard specializes in delivering innovative digital strategies. Previously, at Hero Digital, LLC, from April 2019 to February 2021, Machard managed a diverse range of paid media campaigns, achieving significant revenue growth and leading a team for multiple brands. Prior roles include Biddable Manager at PowerPhyl Media Solutions and Senior Analyst at UM Worldwide, where Machard focused on optimizing paid search and social accounts for various sectors. Early career experiences at Havas as an intern provided foundational skills in search marketing and budget management. Machard holds a Bachelor of Arts in Communication and Media Studies from Emerson College.