Claire Smith

Claire Smith is an experienced marketing professional specializing in paid social media, currently serving as Paid Social Lead at PMG since February 2023. In this role, Claire plans and executes significant paid social campaigns across various platforms such as Meta, TikTok, Pinterest, Snap, and Reddit, focusing on strategic alignment, data-informed strategies, and performance improvements. Prior to PMG, Claire worked at Archer Malmo as a Paid Social Senior Associate, where responsibilities included developing strategic viewpoints and overseeing campaign optimizations. Earlier experiences include roles as a Digital Marketing Analyst at Meredith Pardue - Fine Artist and Media Analytics Specialist at Vantage Health Plan, demonstrating a strong foundation in media analytics and marketing strategy. Claire holds a Bachelor of Science in Integrated Marketing Communications and a Bachelor of Arts in Studio Art from the University of Mississippi.