Derek Potter, PhD, is a Senior Programmatic Principal at PMG, bringing nearly 20 years of expertise in digital marketing and advertising. Previously, they held senior roles at various companies, including Chief Media Officer at CloudControlMedia, LLC., where they grew the agency's business significantly. Derek holds a PhD in Personal Finance from Kansas State University, along with an MBA and a BA in Economics from Loyola University Maryland. Their work emphasizes data-driven insights and strategic marketing solutions for multi-channel clients, contributing to successful company growth and acquisitions throughout their career.
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