PMG
Deyna Lavery serves as the Head of Paid Search | SEM Principal for EMEA at PMG since January 2025, bringing extensive experience in digital marketing. Prior to this role, Deyna held various positions at RocketMill from December 2016 to February 2025, including Head of Paid Search and Paid Media Director. Deyna's career commenced at iCrossing UK, where responsibilities spanned roles from Junior Paid Media Analyst to Paid Search Strategist between June 2011 and November 2016. Earlier experiences include participation in the Google-led Squared initiative and an internship as a Junior SEO Engineer at Fresh Egg. Deyna holds a BSc in Product Design from the University of Sussex, acquired between 2006 and 2009.
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PMG
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PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli. With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.