Deyna Lavery

Deyna Lavery serves as the Head of Paid Search | SEM Principal for EMEA at PMG since January 2025, bringing extensive experience in digital marketing. Prior to this role, Deyna held various positions at RocketMill from December 2016 to February 2025, including Head of Paid Search and Paid Media Director. Deyna's career commenced at iCrossing UK, where responsibilities spanned roles from Junior Paid Media Analyst to Paid Search Strategist between June 2011 and November 2016. Earlier experiences include participation in the Google-led Squared initiative and an internship as a Junior SEO Engineer at Fresh Egg. Deyna holds a BSc in Product Design from the University of Sussex, acquired between 2006 and 2009.