Erica Rix

Erica Rix currently serves as a Senior Principal of Strategy at PMG since September 2021, bringing extensive experience from a longstanding career at iProspect starting in December 2005, where roles included VP and Strategy Director, as well as Associate Director for CPG, and Client Services Manager. Erica Rix specializes in leveraging data and insights to drive strategic direction and long-term growth for clients across digital channels, conducting comprehensive industry analysis, and collaborating with Communications Planning teams. Early in Erica Rix's career, responsibilities included managing teams focused on paid and organic search, campaign strategies, and delivering SEO recommendations. Erica Rix holds a Bachelor's degree in Political Science and Government from the University of Vermont, obtained between 2000 and 2004.