Lora Parker

Lora Parker is currently the VP of Media Services at PMG. Lora has over 20 years of experience in digital media and marketing. Prior to their current position, they were the Director of Digital Media and Strategy at iProspect from December 2010 to November 2011. In that role, they were responsible for digital strategy, multichannel advertising, and industry research. Lora also managed all media relationships and worked closely with ComScore, eMarketer and Forrester.

From August 2000 to October 2003, Lora was the Customer Acquisition Manager at Hoovers Inc., where they managed digital media including paid search, SEO, display, e-mail marketing and content feeds. Lora also worked closely with WebTrends, Salesforce and Doubleclick. From November 2003 to December 2010, Lora was the Client Services Director at Range Online Media, where they led agency account teams working with industry leading brands like adidas, Toshiba, RadioShack, Jones Apparel Group, Western Union, Sherman's Travel, Calvin Klein and Reliant Energy.

Lora began their career in online marketing in June 1999 as the Online Marketing Manager and Content Editor at Rx.com. In that role, they were responsible for managing the website's content and overseeing all online marketing initiatives.

Lora Parker attended The University of Texas at Austin, where they earned a BS in Corporate Communications.

Lora Parker works with Angela Seits - Head of Strategic Planning & Insights, Jason Hartley - Head of Search, Social & Shopping, and Parks Blackwell - VP of Client Development and Marketing. Lora Parker reports to George Popstefanov, Founder & CEO.