Melissa Britton (Hastings) is a seasoned marketing professional with extensive experience in digital and social media strategy. Currently serving as Paid Social Director at PMG Digital Agency since April 2021, Melissa supervises paid media teams for Fortune 500 retail brands and drives ad strategy, testing, growth, and execution while enhancing workflow and process consistency. Previously, in roles such as Associate Media Director at 360i and Team Lead at SocialCode, Melissa has successfully led media activation teams, developed strategic insights, and overseen comprehensive digital marketing campaigns for well-known brands. Melissa’s career spans various roles in marketing and account management at notable companies, showcasing a solid track record of enhancing digital engagement and client success, supported by a BA in Creative Writing and Journalism from Missouri State University and a Graduate Certificate in Book Publishing from the University of Denver.
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