Michelle Joffe serves as the Client Strategy Lead at PMG since January 2024, focusing on media planning and strategy across 167 markets for clients. Prior experience includes a role as Digital Ad Manager at Ops Shop Inc. from February 2021 to December 2023, where Michelle strategically managed marketing programs and monitored ad performance for various clients. From February 2016 to March 2020, Michelle worked at Fossil Group, Inc., first as Global Marketing Specialist for Diesel and then as Global Marketing Coordinator for Diesel, overseeing major advertising campaigns and influencer programs. Michelle's prior roles in marketing and project management include positions at SEI - Southern Enterprises, Anubis Partners, LLC, and various internships, with a Bachelor's Degree in Communications from The University of Texas at Arlington.
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