Ross Allan

Programmatic Lead

Ross Allan is an experienced professional in programmatic advertising, currently serving as the Programmatic Lead at PMG since April 2025, collaborating with notable clients such as BNY, Nielsen, and RAJA on paid media campaigns. Prior to this role, Ross held positions including Programmatic Manager at RocketMill, where responsibilities included managing programmatic advertising and campaigns, and Senior Programmatic Specialist at Havas Media UK, contributing to campaign planning and optimization for BBC and BBC Studios. Additionally, roles as Programmatic Account Manager at Hearts & Science and MG OMD involved planning and managing direct campaigns for prominent brands like Land Rover and Peloton, as well as developing programmatic strategies across various clients. Ross completed education at Boroughmuir High School from September 2011 to June 2015.

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