Shannon Bates

Shannon Bates is a seasoned professional in client strategy and advertising operations, currently serving as Client Strategy Principal at PMG since January 2024, where responsibilities include shaping strategic vision, driving transformative client strategies, and managing relationships with key decision-makers. Prior to PMG, Shannon held the position of Sr. Manager Advertising Operations Team Lead at Camelot Strategic Marketing & Media from April 2011 to December 2023, overseeing a team of Operations Leads and ensuring operational excellence. Earlier experience includes roles as Account Executive at The Wall Street Journal Office Network and CBS MarketWatch, as well as an Interactive Media Intern at TM Advertising. Shannon holds a Bachelor of Arts in Communications with a focus on Advertising and Business from The University of Texas at Arlington.