SHIN Corporation is one of the most fast-growing DTC beauty companies in China. SHIN’s founding members are seasoned executives with work experience in P&G and Google, which of whom have insightful industry knowledges to drive the innovation and fuel the company‘s booming development. 

SHIN's first skincare brand, PMPM（Pour le Monde, Pour le Monde), discovers the unique and rare skincare ingredients from the authentic global exploration, and formulates effective skincare solutions for different skin types. PMPM is devoted to build a world-famous skincare brand that originated in China. PMPM establishes a cult following at the early stage through intimate relationship building with its customers who highly recognize the adventurous sprits that the brand holds. 

With the dedication of offering original skincare formulas to solve customers' real life skincare concerns, PMPM leverages a holistic channel strategy to sell its trend-driven products directly to them, from major e-commerce giants, like Alibaba's TMall and JD.com, to social commerce platforms including Tiktok, Kuaishou, and Red,  as well as partnering with high-end beauty retailers, HARMAY ,WOW Colour and The Colorist. Integrating the devotion to delivering effective skincare formulas with the holistic channel strategy, PMPM's E-commerce sales hit ~$100 Million in only one year after its debut. 

As one of the most representative DTC brand rooted from China, PMPM holds the vision to keep exploring the world and bringing the treasures back from afar for all kinds of skin solutions. PMPM wants to open up the window in your life and empower you to explore the world further. 

EXPLORE THE WORLD, EMPOWER YOUR SKIN

PMPM

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PMPM

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