Rudy J. has over 25 years of experience in the tobacco and gaming sectors and currently serves as the Regional Director at PMU, the leading French sports and horse betting company. In this role, Rudy manages a team focused on developing partnerships, implementing the new "LPMU" segment, and enhancing customer loyalty while optimizing sales. Previously, Rudy worked for over 17 years at British American Tobacco as an Area Manager, where responsibilities included managing a portfolio of 400 sales points with a revenue exceeding 100 million euros and leading strategic projects. Rudy is passionate about marketing, communication, and client relations, continuously striving to propose innovative solutions that meet market needs.
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