Pmweb is a data driven marketing company passionate about CRM. We help brands to create direct and solid relationships with their consumers with our expertise in design, strategy and technology. Pmweb combines the customer lifecycle with the conversion funnel, seeking the optimization of experience and revenue through the 360° view of consumers. Itis controlled by Wunderman, one of the world's leading digital agencies and a member of the WPP Group.Pmweb was founded in 1996 by Ayres Potthoff and Tárik Potthoff.

Analytics

Aviation & Aerospace

Beauty & Cosmetics

Construction

Education

Marketing

Media & Entertainment

Travel & Leisure

Pmweb

Pmweb's headquarters in Porto Alegre, Brazil

Tarik Potthoff

Juliana W. da Silva

Maria Cláudia da Rosa Santos

Lívia Ponsoni Martins

Augusto Rocha

Rodrigo Fialho Schaurich

The Data and Business Intelligence team at Pmweb specializes in collecting, analyzing, and interpreting data to drive strategic marketing decisions. This team leverages advanced analytics, cloud infrastructure, and web intelligence to generate actionable insights that enhance customer relationships and optimize marketing campaigns. Their expertise enables a comprehensive 360° view of consumer behavior, ensuring that Pmweb's clients can effectively target and engage their audiences, thereby maximizing experience and revenue.

Data and Business Intelligence

The CRM and Strategic Services team at Pmweb focuses on developing and implementing customer relationship management strategies to enhance client engagement and loyalty. They leverage data-driven insights to optimize consumer experiences and increase revenue, ensuring a cohesive and effective marketing approach. The team collaborates across various roles to provide comprehensive analysis, coordination, and strategic planning, all aimed at building robust, long-term relationships between brands and their consumers.

CRM and Strategic Services

The Marketing and Sales Team at Pmweb is responsible for creating strategies that enhance brand visibility, drive customer engagement, and optimize revenue generation. They utilize data-driven insights to design and implement effective CRM campaigns, streamline the customer lifecycle, and manage the conversion funnel. This team collaborates to ensure seamless execution of marketing initiatives and sales processes, thereby fostering direct and solid relationships with consumers.

Marketing and Sales

The Leadership Team at Pmweb is responsible for steering the company's strategic direction, ensuring operational excellence, and driving growth initiatives. This team encompasses high-level executives, including the CEO, VP of Market, VP Sales & Marketing, COO of Pmweb Hotel Cloud, Chief Financial Officer, Partner and VP of Marketing Cloud BU, and Web Analytics CRO. They collaborate to optimize consumer relationships and boost revenue by integrating design, strategy, and technology across the company's data-driven marketing solutions.

Leadership Team

The Technical & Project Management team at Pmweb ensures seamless integration of technology and strategic project execution. This team manages cloud infrastructure, oversees technology initiatives, drives digital campaign strategies, and coordinates project workflows using Scrum methodologies to support the company's data-driven marketing solutions.

Technical & Project Management

The Customer Success team at Pmweb is responsible for ensuring client satisfaction and fostering long-term relationships with our brand partners. This team works closely with clients to implement and optimize CRM strategies, leveraging Pmweb's expertise in design, strategy, and technology to maximize customer lifecycle value and conversion funnel efficiency. By offering strategic insights and personalized support, they aim to enhance the overall consumer experience and drive revenue growth.

Pmweb

Org chart

Teams

Data and Business Intelligence

CRM and Strategic Services

Marketing and Sales

Leadership Team

Technical & Project Management

Customer Success

Offices

Pmweb

Org chart

Teams

Data and Business Intelligence

CRM and Strategic Services

Marketing and Sales

Leadership Team

Technical & Project Management

Customer Success

Offices

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