Ariel Eiberman

Ariel Eiberman has a diverse range of work experience across various industries.

Starting with their most recent position at Pocket Network Inc., Ariel served as a Senior Product Marketing Manager. In this role, they spearheaded a co-marketing and partnership framework, conducted customer developer persona investigations, and employed the "Jobs to be Done" methodology to tailor messaging for different market segments.

Prior to that, Ariel worked as a Senior Growth Marketing Manager at Pocket Network Inc., where they set the marketing plan and roadmap for acquisition and retention efforts. Ariel also managed the planning and buying of a global media and advertising budget and implemented new growth strategies to reach a wider developer audience worldwide.

Ariel also worked as a Marketing Content Manager at Welook, where they crafted and executed successful content strategies for decentralized protocols and web3 projects. Ariel authored engaging blog articles, effectively addressing end-users, B2B, and developers, to boost brand awareness and drive increased adoption.

At Horizon Blockchain Games Inc., Ariel held the position of Content Marketing Specialist. Ariel successfully launched numerous product features, grew followers and engagement on Twitter, and re-engineered the Community Discord to better serve blockchain developers.

Prior to that, Ariel worked as a Product Marketing Manager at ZENVIA and as a Product Marketing Expert, Video Marketing Manager, Product Marketing Associate, Community Engagement Manager, and Event Manager at Sirena. In these roles, they launched new product features, managed the company's YouTube channel, created product launch plans, developed social media community strategies, and organized events.

Outside of marketing roles, Ariel also worked as a National Olympic Committee Assistant at the Juegos Olímpicos de la Juventud Buenos Aires 2018 and as a National Olympic Committee Services Coordinator at the II South American Youth Games Santiago 2017.

Additionally, Ariel has experience as a Tour Manager at DREAM ON PRODUCTIONS, where they managed logistics and transportation for performances and organized cultural activities for storytellers.

Earlier in their career, Ariel worked as a Client Service Manager - Olympic Committee's Accreditation at Rio 2016 - Comitê Organizador dos Jogos Olímpicos e Paralímpicos. In this role, they collaborated with the accreditation team, built relationships with clients, and managed application and card emission processes.

Lastly, Ariel has held various roles at Mundo Lingo, including Co-Director, City Manager, and Language Exchange Organizer. Ariel was responsible for developing and implementing growth plans, organizing cultural exchange events, and building relationships with partners.

Overall, Ariel's work experience showcases their expertise in marketing, content creation, event management, and partnership development across a wide range of industries.

Ariel Eiberman completed their Bachelor's degree in Marketing from UADE in the field of Business, Marketing, and Communication. They attended UADE from 2005 to 2009.